Looking at key components of successful presentations. Evaluating what makes a successful presentation planning, structure, delivery? Knowing your audience, who are you presenting to? How do you establish rapport? What are their expectations? What do they already know? Anticipating audience reaction and planning your response.
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Cheney court - course includes full board accommodation and extensive social programme. Addresses: London - 101 Finsbury pavement, london EC2A 1rs cheney court - ditteridge, corsham, wiltshire sn13 8QF. Why should you attend? In todays global economy many different business roles within an organisation require the ability to communicate information and ideas successfully and persuasively in English in a wide variety of contexts and situations. Increasingly there is planning the need to communicate this information in English to an international audience. It is important to be able to communicate formally with colleagues, clients and stakeholders in English which is clear, well-structured and persuasive. Making effective presentations in English has become an invaluable skill. Turning Theory into Practice, key in our series of Specialist Group Programmes, this course encourages participants to share ideas and experiences in order to facilitate the development of presentation skills in situations and contexts relevant to their professional work. The programme will be based around the needs of the participants, developing with language skills through practice presentations, vocabulary development, language analysis, group discussion and frequent group and individual feedback all in the context of the making professional presentations. Practical language skills will be developed in the following contexts: Understanding Presentations, defining and re-defining the objectives of presentation.
say more with Less : Highlight owl or limit text on slides to a few key phrases. a picture is Worth 1,000 Words : Use clear and simple images (limit to 1-2 per slide). keep it Simple : avoid using complicated graphs with too many details. use high Contrast Colors : Better contrast improves readability on small screens. Do you like the new mobile preview feature? Tell us your feedback in the comments below. Read More: Bringing Presentations Into the mobile Age. Business English for Presentations, duration: 5 days Monday friday.00.15. Locations: Linguarama london - non-residential Hotel and Host Family accommodation available.
Editor's note: due to recent popularity, this article has been reposted from Mar, 2005. As more and more people view presentations on their mobile devices, we want to make sure you, the presenter and uploader, are optimized for the mobile-centric world, too. Now, when you upload to SlideShare, you will see a preview of how your SlideShare will look on various mobile devices. Our new Mobile Preview feature will enable you to see how your presentations, documents and infographics will look on phones and tablets. You will automatically see this preview when you upload, and also in your my uploads section. If you dont like what you see in Mobile Preview, use these tips to edit your SlideShare so that it shines with on mobile, too. go big : Use font size 16 or higher.
They may ask you to justify the information you have presented or challenge the viability of your solution. This is the response that every conventional salesperson is expecting. The customer objects and the sales professional goes to work overcoming those objections. When this happens it is apparent that there has been a disconnect along the way and back peddling is often the only way out. Ultimately, sales presentations exacerbate communications between buyers and sellers, leading to frustration, misunderstandings, conflict, and adversarial relationships—all of which impede the salespersons ability to create cooperative and trust-based relationships with customers. The advice i share with sales professionals wishing to avoid the Presentation Trap. Instead, use a diagnostic approach—simply stated, conduct a thorough diagnosis to uncover problems and expand the customers awareness of their situation. Once the problem is clearly understood, and the customer perceives all the ramifications of that problem, then the salesperson is justified in making recommendations, and a presentation will not be necessary. When you guide your customers through this process, you will be establishing a high level of credibility and finding yourself jointly developing optimal solutions, which will ultimately benefit both you and your customers.
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What percentage of your sales presentation/proposal is devoted to describing your customers business, their problems and objectives? How well do customers understand their own problems? How much of your presentation is focused on persuading and convincing? How well can your customers connect your solutions to their business situation? How do customers then respond to competing conventional presentations?
From my experience, customers respond to presentations in your several key ways. First, they concentrate their efforts on the information that falls inside their area of comprehension. Customers attempt to make the complex understandable by weighing those elements that vendors offers have in common and eliminating those elements that do not fit neatly onto a comparison chart. When this happens, salespeoples ability to differentiate their offering from the competition is subverted, and price, the one common denominator of all offers, again raises its ugly head and is likely to become the deciding factor in the sale. Second, customers may also respond by not responding. They listen politely as you educate them, thank you for your time, and promise to get back in touch when they are ready to make a decision. Finally, some customers may actively respond.
They have meetings set up with you and one, two, or even more of your competitors. In each meeting, a sales team is presenting the best side of its solutions. Your team is telling the customers that they need the solutions that only your company offers, and your competitors are making the same arguments about their solutions. In every case, the presentations are heavily skewed toward the seller and the solutions. Look at this from the customers perspective.
Based on what we said about the customers area of comprehension, it is highly likely that two-thirds or more of the information that customers hear falls outside their area of comprehension. Further, what they do hear sounds very much the same. What does the customer understand? As you may already expect, everyone is now starting their downward spiral to commoditizationthe natural outcome of presenting too much, too soon and too often. To help you avoid falling victim to the Presentation Trap, ask yourself these five critical questions:. What percentage of your sales presentation/proposal is devoted to describing your company and your solution?
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A typical sales presentation rarely devotes more than 10 to 20 percent of its focus on the customer and their current situation. Generally, 80 to 90 percent of a typical sales presentation is devoted to describing the seller, with its solutions, and the rosy future if you buy. Therefore, while a presentation may raise the customers level of understanding, that gain is usually centered on the solution being offered. All too often, salespeople are dealing with customers who are not sure of the exact nature of their problems, how your products and services impact other areas of their business, who would be concerned about it and what is the cost in absence. Nevertheless, those salespeople are spending most of their focusing on the solution and not the implications in the customers business. As a result, while customers may be greatly impressed with the offering being presented, they still lack a compelling understanding of how it applies to their situation and they do not know why summary they should buy. The third compelling reason that presentations are a waste of time in complex sales is: your competitors are following the same strategy and are busy presenting, as well. Unless you have no competition, your customers will surely hear their story, too.
The irony is that most of this effort is lost on customers. A presentation can take customers to a higher level of understanding, but bill it is one of the least effective methods for accomplishing that goal because. A presentation—even one that includes advanced multimedia elements—is, in its essence, a lecture. The salesperson is the talking teacher and the customer is the listening student. The big problem with teaching by telling is that little information is remembered. People retain only about 30 percent of what they hear. The use of visual aids (e.g., a powerPoint slide show) boosts retention rates to 40 percent, but the generally accepted rule of thumb among learning experts is that more than half of even the most sophisticated presentation can be lost.
comfort zone, and they loath giving. They seem to be on a mission to relentlessly educate the customer because, after all, they will not buy what they dont understand. Exactly right, customers will not buy what they dont understand. In many conversations with sales professionals, i am often surprised that even the most sophisticated professionals get caught in the presentation trap. They spend an inordinate amount of time preparing for a razzle-dazzle presentation and often lose sight of the issues at hand. Everything salespeople do before—the prospecting, contacting and qualifying of potential customers—seems to be aimed at creating the opportunity to present their solutions. Everything after—the downhill run to the sale itself that includes overcoming objectives, negotiating and closing—is designed to support and reiterate the presentation. Consequently, sales organizations devote a tremendous amount of time and resources to creating compelling presentations and proposals.
Lesson Printable materials - worksheets, print out the teaching lesson pages and exercise worksheets for use with this lesson: presentations lesson. Presentations Lesson printable lesson. Presentations worksheet, presentations Worksheet students should answer the telephone skills related questions. Do you have a recommendation for an enhancement to this communication skills lesson, or do you have an idea for a new lesson? . Then please leave us a suggestion. More, public Speaking and Communication Business skills Lessons. Back to more, career, job, and Business skills Lessons. To teach and learn money skills, personal finance, money management, business, careers, and life skills please go to the money, instructor home page. Teach Presentation skills Lesson Plan - rules professional guide etiquette lesson - high School Student Secondary Education Adults Special Education teens teenagers Free instruct summary Theme Unit Middle School young Adults Classroom review - career Education Money instructor.
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Presentation lesson plan oral communication skills basic business rules guide teaching activity learning sample example help english work careers students job practice teacher template public speaking life skills. Students learn basic presentation communication skills. An introduction to business presentation and related communication skills. Objectives: Students will learn the importance of good presentation skills. Students will learn to make their presentation focused on a particular type of audience, learn what information to include in the presentation, understand how to keep the audience interested, and learn how to deal with questions. Suggested Grades: seventh professional Grade - eighth Grade - ninth Grade - tenth Grade - eleventh Grade - twelfth Grade - adult Education - business Education. Presentation lesson plan, teaching Materials, procedure : teachers may either print out this lesson and have students read it themselves, or use the lesson for giving your own phone skills lesson.