External Resources and Services Melford's Design Services will be contracted for the interior design of the premises. Jackson and Jackson will provide accounting services for the business. Jody's Catering will supply the baked goods. Add any other external resources you intend to use, such as food Services, lawyers, construction contractors, bookkeepers, etc. Section 6: Operating Plan The operating plan outlines the physical requirements of your business, such as retail space, equipment, inventory and supply needs, labor, etc. For a business such as a coffee shop that requires custom facilities, supply chains, specialized equipment and multiple employees, the operating plan needs detail. See the Operating Plan Section of the business Plan for additional information. Section 6: Operating Plan Facilities The premises we have chosen are at 2303 Stewart. .
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Interior seating will be a mix of smaller individual tables for intimacy and longer, bench style ones for larger groups. Exterior seating will consist of weatherproof tables and chairs homework with available sunshade umbrellas. We friend intend to be open from 7:30 am to 9:00 pm weekdays, and 9:00 am to 9:00 pm weekends. In addition to cash, credit, and debit payment we will also be accepting Apple pay for purchases. Advertising and Promotion to minimize costs and connect with our customer demographic, most of our advertising will be of the digital variety. We intend to aggressively promote our products using the following methods: Posters on the local campus billboards Our state of the art website social media : Daily specials will be announced on Facebook and Twitter Statistics demonstrate that loyalty cards are highly effective—java jake's will use. Section 5: Ownership and Management Plan This section describes the legal structure, ownership, and (if applicable) the management and staffing requirements of your business. See how to Write The management Plan Section of the business Plan. Section 5: Ownership and Management Plan Ownership Structure java jake's Coffee house is a private corporation registered in the state of Texas. The business is currently 100 percent owned by jack valdez and juanita sanchez: Jack valdez: 60 Class a shares juanita sanchez: 40 Class a shares *Describe other classes of shares owned by other individuals, or any other special arrangements between owners regarding the shares* Management Owners Jack and. Both owners have previous food service management experience and are trained, experienced baristas.
Pricing Strategy we intend to mainly focus on specialty coffees including espresso, cappuccinos, mochas, etc. As the profit margins are much higher than regular coffee. To command a higher price for regular coffee we will not use drip machines. Instead, each cup will be single served using a bodum, so that every cup is up-to-the-minute fresh and delicious. Our pricing will be competitive with the higher end of the market. We believe that customers will be happy to pay top prices for a great resume cup of coffee. sales we will be offering counter service in a professionally designed, cozy, inviting interior space.
Java jake's Coffee house versus the competition: we expect our revenues to grow strongly as we build our customer base: Business Coffee to go lindens java jake's Coffee (Year 1) Est. Annual revenue 150,000 250,000 200,000 Employees 8 10 6 Price low High High quality low average high Section 4: Sales and Marketing Plan Describe how you intend to entice customers to patronize your coffee shop, including advertising/promotion, pricing strategy, and sales and service. See the marketing Plan Section of the business Plan for a detailed description. Section 4: Sales and Marketing Plan Our Product Offerings The existing competition uses lower grade beans, inexpensive equipment, and does not properly train staff—resulting in inconsistent product quality and dissatisfied customers. At java jake's we are passionate about coffee and intend to focus on best consistently serving the highest quality product by: s ourcing premium beans and snacks and maintaining freshness at all times. Using a top of the line espresso machine and related equipment. Properly training our staff—Our baristas will be sent away for proper training. By focusing on quality, consistency, and great customer service we will build a steady repeat customer base.
Both groups are heavy consumers of coffee, tea, and snacks. Based on our customer surveys, there is a strong demand for a high end coffee shop in a central location that serves great coffee and has both outdoor seating and available parking. The three most common complaints about the existing competition in the area are: Inconsistent product: Discerning customers are reluctant to become regular patrons of a coffee shop that cannot consistently serve a high quality product. Lack of patio seating: Many people prefer to consume their food and beverages outdoors on a sunny day. Not enough nearby parking: The lack of parking makes it difficult to attract vehicle commuters. The local customer base consists of approximately: 3,000 students from the two post secondary schools 200 school staff 1,000 business people and office workers Both schools have solid attendance and are expanding their student population. The local business market is strong and has been relatively unaffected by previous economic downturns.
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Census data, the millennials have overtaken the baby boomers as America's largest living generation. Millennials are more social and mobile than previous generations and prefer to have coffee with friends in trendy, public locations, increasing the popularity of high end coffee shops. Statistics indicate that: Specialty coffee sales are increasing by 20 percent per year paper Americans consume over 400 million cups of coffee per day retail sales of coffee exceeds 5 billion per year Our Position in the Industry east Clovervale is an affluent area with a high. People in this area can synthesist afford to spend money on specialty coffees and snacks and are willing to. Our market research has shown that seven out of 10 people polled in East Clovervale consume at least three cups of specialty coffee per week. The competition While there are currently two other coffee shops within the immediate area, neither offer patio seating or plenty of available parking. One does not offer free wifi.
What makes java jake's Coffee house Unique java jake's Coffee House marketing strategy is to cater to the the young and "young at heart" with top quality products, great service, and plenty of seating indoors and out. We aim to be the destination place to meet with friends, relax, and enjoy a great cup of coffee. Ultra fast wifi will enable students and business people to readily communicate and work on school or business activities. Section 3: Market Analysis and the competition In this section of the coffee shop business plan, you need to demonstrate that you have thoroughly analyzed the target market and that there is enough demand for your products to make your coffee business viable. The competitive analysis includes an assessment of the competition and how your coffee business will compete in the sector. . (see how to Write the competitors Analysis Section of the business Plan.) The target Market description and Competitive analysis portions can be two separate sections in the plan or combined as shown below: Section 3: Market Analysis and the competition given the proximity to schools and.
Strategically located within easy walking distance from the technical school, nursing colleges and a variety of office complexes, we intend to cater to students and young office workers by providing plenty of seating space and superior customer service with a trendy vibe. In the immediate area our competition consists mainly of fast food vendors such as McDonald's and Dunkin Donuts. We plan on capturing the upper end of the local coffee market by serving gourmet, non-machine made coffee products at reasonable prices. Along with our superior atmosphere and great customer service, we intend to target the sophisticated coffee consumer. The location we have selected has 2,000 square feet of space, room for an outdoor patio and requires a minimum of renovations. The space has been vacant for several months and the owner is motivated and has offered a four year lease with a fifth year free.
We expect sales revenue to grow from 200,000 in the first year of operations to 250,000 by the end of the third year. To minimize operating expenses both of the principals will be onsite on a full time basis to reduce staffing costs, supervise and maintain quality control. We expect net profits to grow from 50,000 to 100,000 by year three. A bar chart can be added here* 200,000 in startup funding is required for lease costs, renovations, equipment and furniture. The principals have 100,000 in cash and will obtain the rest from commercial lenders. Section 2: Business/Industry overview An overview of the coffee industry, the local market, and what makes your business unique. (see business Plan Example of the Industry section.) Section 2: Business/Industry overview The coffee industry According to recent.
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It should provide a short, concise and optimistic overview of your business that captures the reader's attention and gives them an interest in learning more about. The executive summary should be no more than two pages long, with brief summaries of other sections of the plan. See how to Write the Executive summary of the business Plan. Section 1: Executive summary java jake's Coffee house will be the go to place for coffee lovers. We plan on serving the highest quality coffee and snacks in a trendy, comfortable atmosphere. Our convenient location and excellent customer service should build a steady repeat customer base. Owners Jack valdez and partner juanita owl sanchez each have over a decade in the food service industry, including management experience. Our main products will be the higher resume margin gourmet coffee products such as espressos, cappuccinos, lattés, and a variety of snacks, including healthy alternatives.
: Presented to: "Name" "Company or Financial Institution". Table of Contents: Table of Contents. Table of Contents Executive business/Industry overview. Market Analysis and the competition. Ownership and Management Plan. Operating financial Appendices and Exhibits. Page Page Page Page Page Page Page Page Section 1: Executive summary The executive summary goes near the beginning of the plan but is written last.
Generally, potential money-lenders or investors don't want to spend the time reading a long, heavily detailed business plan—they are looking for solid research and analysis in a concise form. To give your plan more visual appeal include photos, designs or site plans of the prospective business premises as well as charts and graphs of financial information such as revenue projections, etc. How to Use the template. The enclosed sample template is broken into sections as described in the table of contents. Each section of the template can be copied into a word, Excel or similar office document by selecting the text and using copy/paste (using Windows, outline the text to be selected with the mouse, and hit ctrl-c to copy and ctrl-v to paste). Simple business Plan for java jake's Coffee house: book Title page, enter your business information starting with the legal name. If you already scouted a likely location and/or have a website in place you can include the addresses.
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Small Business, business Plans, getty Images,. Susan Ward, updated February 21, 2018, are you thinking of opening a coffee shop? As with starting any business the first step is to online do your background market research and write a business plan to see if your idea is feasible. The simple coffee shop business plan example presented here can be used to help you get your own coffee shop business off the ground. The example follows the standard business plan layout, consisting of a single document divided into several sections, including a description of the organization, the market research, competitive analysis, sales strategies, capital and labor requirements and financial data. How Long Should the Plan Be? Business plans can be anywhere from a few pages to hundreds of pages long for large businesses. For a relatively small business like a coffee shop it is best to keep the plan as brief and succinct as possible (30 pages or less especially if you intend to submit it to bankers or investors for debt or equity financing. .