For tuesday, march 29, have a rough draft prepared for peer review. For tuesday, april 5, have your second rough draft prepared for review. The final draft for this essay will be due on Thursday, april. Key terms, some formal Elements of Design: The basic features of the composition. Line (horizontal, vertical, diagonal, etc., organic. Space (foreground or background; flat or deep space; positive or negative space).
How to write a, visual, analysis
To support your interpretation of the thesis, you will need to describe the tools the designer has used to persuade the viewer. That is, using your notes from the Inference step described above, explain the manner in which the artist/designer has utilized various elements and principles of design to communicate with or convince the viewer. You might also want to consider what the artist has not included in the text. Finally, evaluate the text in terms of its effectiveness or ethics. That is, is the argument convincing for the intended viewer? Is the argument responsibly or ethically presented? Evaluation Criteria: The successful thesis paper: adequately describes the visual text identifies the source for the visual text and provides a copy of the visual text for reference identifies the thesis (argument presented in the visual text) analyzes how the designer presents. Times New Roman font. Timeline: For tuesday, march 15, have a 1-paragraph proposal ready that outlines what visual text you intend to write about and what preliminary hypothesis you intend to support in your essay. This proposal can be typed or submitted via e-mail.
Is the argument effective? Can you think of any additions or deletions to the text that would make it more effective? In evaluating the text, you might want to consider whether or not you are a part of the intended audience. Then ask yourself, how does being part of the intended audience or not part of the intended audience affect your analysis and evaluation of the argument? Writing the Essay, on a separate sheet of paper, mount an image of the visual the text to which youre referring (when writing the essay, however, do not assume that the reader can see the image; make sure you describe the salient characteristics of the visual. If it's a statue or painting, provide a picture. You might want to begin your essay by briefly describe the visual text and explain its context (for example, when and where it was published). The focus of your essay, though, will not be on simply describing the images in the text; rather, your focus is to explain to your reader the thesis of the visual text and the visual clues to that thesis.
Interpretation: Describe how each of the things above affects the audience. What are the visual and psychological effects of the depiction of that gender, race, class, etc? What are the effects of those colors, intensity of color, values, shapes, textures, furniture, scene, size of elements, font, etc? Given the above, do the inferences you have drawn support your original hypothesis? What is the argument of this visual text? Who is the audience for this text? How does the artist/designer attempt to persuade the viewer (be specific, list all the major psychological and formal devices you detected, as well as anything else you feel may be relevant)? Evaluation: does it work? Is it honest or fair?
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What sorts of values are used? Where are the most intense colors used? Are the shapes primarily curvilinear (curved edges rectilinear (straight edges geometric (square, circle, etc.)? Are there textures in the text? What are they and how are they used?
Is rainforest there more variety or harmony in the composition? Where is the focal point (where you look first)? How is it achieved? Where do you look after that? What text is used? What sort of font? Whats the size and color of the text and where is it located?
Arguments can also be made to retain customs, elevate the poor and oppressed and expose the injustices and inhumanity of the power elite (murals of diego rivera). In formulating your hypothesis, consider what kind of audience the designer is trying to convince. Use the process of Observation / Interpretation / evaluation (see below) to check your hypothesis and determine the tools the designer/artist is using to persuade you. Use the questions below as guides or starting points, and use the ones that apply to your visual text. Of course, its fine to change your earlier hypothesis if this process leads you to reconsider. Observation: List what is going on in the visual text (just the facts).
Where does this image appear or where is it located (i.e., in a magazine, a museum, a textbook)? Whats in the image? Is there a certain class, race, gender, etc. Where are the different elements located? What size are they in the image (scale)? What size are they in relation to each other (proportion)? What colors are used? What is the intensity of the different colors?
College Essays, college Application Essays - sample visual analysis
go to the first year Composition supermarket visual communication website at Iowa State University ml (you may need to download Flash from m/software/flashplayer and review the visual and psychological effects of the elements and principles of design. Also, review the visual argument principles in Chapter 4 of The aims of Argument. Designers will select the appropriate elements and use the principles to organize them in an intentional manner in making their visual argument. Together, principles and elements are tools for argument that the designer may use to guide or influence the viewer. At the end of this assignment sheet are some key terms you might want to use; consult the materials listed essay above or see me if you need help understanding them. Briefly study the visual text youve selected and make a hypothesis what do you think is the thesis or argument the text is making? Some examples could be: a political candidate is corrupt or incompetent (political cartoon dry skin is a huge, overwhelming problem and can only be warded off with Lubriderm (Lubriderm ad).
If she balances them symmetrically, the viewer will have a boring very different response than if theyre balanced asymmetrically. Symmetrical balance conveys regularity, predictability; it satisfies the part of us that want things to be equal. It can also verge on the monotonous. Asymmetrical balance is visually exciting and unpredictable, although it can go too far and feel unbalanced, causing visual and psychological discomfort. Preliminary Steps, select a visual text you believe is intended to present an argument or persuade the viewer. That is, it asks the viewer to do something: vote for or support a candidate, buy a product or service, accept or protest a new policy, etc. Primarily your visual text will focus on its relation to freedom.
has made in order to make that argument. The decisions an artist or designer makes about the form of the visual text are determined by its thesis. That is, the response the designer wishes us to have determines the elements of design (color, line, value, space, etc.) the designer uses and how theyre organized (whether the designer uses symmetrical or asymmetrical balance, repetition, economy, etc.). For example, light values tend to evoke feelings of airiness, morning, summer, a hazy softness, but also a lack of solidity. Dark values can intrigue us with their reminiscence of night, but they often also suggest the somber and even depressing. A high contrast of values is the most eye-catching and dramatic, and youll rarely see an advertisement that doesnt use this to draw you. Any of the above could be an appropriate choice for designers or artists, depending on what they wanted to tell the viewer. Then, when the designer has determined the appropriate elements for that thesis, she decides how to compose or organize them.
The decisions designers make about the colors, placement of text, font, etc. They use constitute the manner in which they make their argument. Because were always seeing these things without thinking about it, we often are persuaded or biography influenced without even realizing. This gives creators of visual arguments an undue advantage as they attempt to manipulate their audiences for political, economic, or other purposes. When the audiences are critically aware of the use of visual argument, however, they can examine an argument on its content and structure on their own terms. This purpose of this assignment, then, is to stand back from a visual text and critically look at the ways visual texts are arguments. You will discern some of the ways artists and designers communicate with and persuade. In this assignment, you will select a visual text that is intended to incite, persuade, or influence.
Text, analysis, art for hearts sake
Visual Argument, visual texts, like written texts, can have a variety of functions. Some inform or direct, like signs on a roadway. Others exist to visually please, excite, or evoke certain emotional responses. Often, visual texts are less specific than written ones, unless they involve written text. They are more prone to multiple interpretations, depending on the directness of the message (as weve seen with the. Medic photo, which has been used as a depiction of realities in battle as well as a symbol of patriotism). Many visual texts are intended to incite, persuade, or influence. Advertisements, political cartoons, art or campaign posters that are concerned with social or political issues are examples of this category of visual text. We are surrounded by visual arguments or attempts at persuasion images on television, advertisements, billboards, and some works of art fall into this category.